About the company:
Brother, as an international brand with more than 100 years of history, now has production bases, development and sales companies in more than 40 countries and regions around the world.
With the continuous progress of globalization, Brother Group regards the rapidly developing Chinese market as an important base for future development.
Brotherhood (China) Commerce Co., Ltd. was established in 2005 and headquartered in Shanghai. Through its branches in Beijing, Guangzhou, Chengdu, Shenyang, Xi’an and Wuhan, as well as numerous dealers and maintenance stations all over the country, it has built a nationwide marketing service network.
Relying on the Group’s production plants located in Shenzhen, Zhuhai, Taiwan and other places, as well as the development company set up in Hangzhou, the Group has achieved a supply system integrating development, production and sales in China, providing Chinese customers with excellent value with high-quality products and services.
In our blood, the spirit of the entrepreneurs of the Japanese head office has been passed on from generation to generation.
On the one hand, we hope to grow together with everyone through business exchanges, and our efforts to this end can also be rewarded.
On the other hand, we are well aware of the difficulties and twists of the road to development.
Driven by this entrepreneurial spirit, Brother (China) hopes to integrate the wisdom and experience of Chinese people with a business history of more than 3000 years, be based in China, and be recognized and loved by everyone.
Brother has such a grand dream.
Brother (China) products loved by many customers in the world can also be loved by more and more customers in China.
To this end, Brother (China) advocates and abides by the concept of “At your side.”.
Actively respond to the expectations and requirements of all stakeholders led by customers, and build Brother into a first-class brand trusted by Chinese customers.
In the future, all parties are requested to provide support and corrections.
1908 – Yasui Jianji founded the “Yasui Sewing Machine Chamber of Commerce”;
1928 – The first product with Brother’s trademark – the chain stitch sewing machine used to make straw straw hats came into the market
1932 – Successful mass production of household sewing machines. In 1934, “Japan Sewing Machine Manufacturing Co., Ltd.” was founded
1941 – Japan’s domestic sales organization “Brother Sewing Machine Vending Co., Ltd.” was established
1954 – Established the export agency “Brothers International Co., Ltd.” and the sales company Brothers International (America) Co., Ltd. in the Americas
1962 – Japan Sewing Machine Manufacturing Co., Ltd. was renamed “Brother Industry Co., Ltd.”;
1979 – Taidi Industry Co., Ltd. began to produce household sewing machines
1984 – “Brother” provided typewriter as the official sponsor of Los Angeles Olympic Games
1993 – Started to produce household sewing machines in “Zhuhai Brothers Industry Co., Ltd.” in China
1994 – Brotherhood Asia Co., Ltd. was established and began to entrust factories (now Brotherhood Hi Tech (Shenzhen) Co., Ltd.) to produce information communication equipment
1995 – Taiwan funded manufacturing company Xi’an Brothers Standard Industry Co., Ltd. began to produce industrial sewing machines
2002 – Brother Sewing Machine (Xi’an) Co., Ltd. started to produce special industrial sewing machines
2003 – Brother Industry (Shenzhen Co., Ltd. began to produce information communication equipment
2005 – Brotherhood (China) Commercial Co., Ltd. was established
In 2008, the 100th anniversary of the founding of Brother Group
2010 – Binjiang Brothers Software (Hangzhou) Co., Ltd. (now Binjiang Brothers Information Technology (Hangzhou) Co., Ltd.) was established, and Brothers Sewing Machine (Xi’an) Co., Ltd. was merged with Xi’an Brothers Standard Industry Co., Ltd. and renamed as Brothers Machinery (Xi’an) Co., Ltd
2012 – Brother Industry (Saigon) Co., Ltd. started to produce household sewing machines
2015 – 10th Anniversary of Brother (China) Commerce Co., Ltd
About the company:
Since 1851, SINGER has been synonymous with sewing.
From the beginning, the spirit of practical design and innovation has been the main thrust of product design and development.
At present, it has won many achievements. Now, it still produces the world’s advanced household sewing machines and embroidery machines.
From home accessories to clothing design, from embroidery to quilting, Singer has been insisting on teaching people all over the country to learn sewing and attracting customers with advanced sewing machine technology.
Shanghai Singer Sewing Machine Sales Co., Ltd. was established in September 1995, mainly focusing on developing dealers and selling household sewing machines.
Products: Household multi-functional sewing machine, household overlock sewing machine, household computerized embroidery machine, household computerized sewing embroidery machine and multi-functional household sewing machine for patchwork
About the company:
Shanghai Shanggong Butterfly Sewing Machine Co., Ltd. (hereinafter referred to as “Shanggong Butterfly”), a wholly-owned subsidiary of Shanggong Shenbei (Group) Co., Ltd., is a sewing equipment operator integrating research and development, production, sales and after-sales service of household sewing machines.
Through close cooperation with leading enterprises in the industry, the company has a good design team and advanced design concepts, and has successively designed and developed 10 series of 50 varieties of household multi-function sewing machines.
The products cover three major sectors: mechanical, electronic and computer controlled, realizing full coverage of high-end and mid-range household sewing machines.
At the same time, the company also operates peripheral products assisted by household sewing machine parts and fabric utility tools.
Headquartered in Shanghai, Shanggong Butterfly has established a nationwide marketing service network through its production and storage bases in many places, as well as numerous dealers and special maintenance centers all over the country.
As an international brand with nearly a hundred years of history, Butterfly is registered in 85 countries and regions around the world.
Butterfly Brand sells well in more than 120 countries and regions with excellent quality and good reputation.
With the globalization process and the vigorous development of e-commerce, Shanggong Butterfly is making efforts to explore and create a new one-stop service for shopping and family creative leisure sewing culture, and making full use of the resource advantages of the international operation of the group headquarters to provide perfect services and innovative products for global consumers.
About the company:
Jack Technology Co., Ltd., a listed company on the Shanghai Stock Exchange (stock code: 603337), originated in 1995, is a global enterprise with large production and sales scale and strong comprehensive strength in the global sewing equipment industry.
It is also a whole process of garment intelligent manufacturing, such as surface and auxiliary material storage, intelligent cloth inspection, intelligent cutting, hanging sewing, post processing and finished product storage, as well as MES, WMS APS and other software and hardware integrated intelligent garment manufacturing package solution providers.
The products benefit more than 150 countries and regions around the world and serve many fields such as clothing, footwear, luggage, furniture, leather, automobile, aviation, etc.
Since its establishment, Jack has regarded technology research and development as the core driving force for enterprise development, and has a research and development team of nearly 1000 people, academician workstation, postdoctoral workstation, and enterprise research institute.
Through the three end-to-end business processes of PD, LTC and T, the whole process from strategic planning to strategic implementation and from customer demand to customer satisfaction can be realized in a simple and effective way to support the realization of strategic objectives.
Adhering to the original side of respect, mutual trust and win-win, the company has successively acquired German Benma and Tuoca, Italian Micah and Weibima, Anhui Xuhao, Shenzhen Lingtu Huishi, etc., forming a global R&D platform for collaboration and interaction between Germany, Italy, Beijing, Shanghai and other places.
The company invested 5.6 billion yuan to build a smart factory covering an area of 1015 mu, explored the intelligent solution of the whole process of sewing machine manufacturing, built an intelligent green foundry factory, an unmanned machining line, a robot coating line, a digital assembly line, a fully automatic packaging line, a three-dimensional intelligent warehouse, etc., and intelligent logistics equipment such as an unmanned forklift, AGV trolley, and a conveyor line ran through the whole manufacturing process, using MES, CRM, DMS, PLM, ERP, etc, An industrial Internet platform for intelligent sewing industry has been built.
The company takes intelligent equipment as the main body, industrial Internet platform and clothing equipment Internet of Things platform as the foundation support, and further deepens the coordination of auxiliary material supply through digital technology in the future, enabling clothing manufacturers to promote industrial digitalization and digital industrialization.
At the same time, the company helps rural revitalization and common prosperity to create a “star chain cloud connection solution”, forms distributed production through centralized shared factory+cellular module, and creates a flexible, high-quality and rapid delivery platform for brand merchants, traders, e-commerce, etc.
About the company:
From its founding in 1938 to today, JUKI has consistently provided high-quality products and services to the world’s industry, and achieved sustainable development.
It is the idea of “all for customers” that has become the driving force of development.
As a global enterprise with customers in 180 countries, JUKI adheres to the DNA of development and change, and will continue to launch innovative challenges globally.
JUKI carries out all businesses in five major business areas: industrial sewing machine, household sewing machine, industrial device, group company and customer support.
Up to now, JUKI has become a global enterprise with 83% of its sales business distributed overseas, and its products in the field of industrial sewing machines have won customers from more than 180 countries.
In order to provide support to global customers, starting from the establishment of the first overseas sales company “JUKI Hong Kong” in Hong Kong in 1970, local overseas sales companies were established in Europe in 1972 and in the United States in 1974, and then resident offices were established in China in 1980, Singapore in 1982, India in 1995, and Russia in 1996.
Today, the international employees of many branches and agencies under the jurisdiction of 15 sales companies with different nationalities, colors, languages and styles are working together to weave a global sales network of JUKI.
The spring breeze and drizzle like services delivered to global customers cover every corner of the network.
Activities in China
Focusing on “Heavy Machinery (China) Investment Co., Ltd.”, a 100% subsidiary of JUKI Co., Ltd., including parts procurement, production, logistics, development, sales and management of JUKI products, it plays a full supply chain function and is the core activity network of JUKI.
In 1979, as a Japanese enterprise, it held a “solo exhibition” in Shanghai for the first time. Since the early days of reform and opening up, it has carried out business in China.
In 1980, a resident office supporting industrial sewing machines was set up in Beijing.
At present, the number of outlets has expanded to 11, and it continues to provide detailed services to Chinese customers.
The sales of products are also expanded to household sewing machines and related equipment for mounting.
In addition, a manufacturing factory for industrial sewing machines and household sewing machines has been established to provide JUKI products to customers around the world.
About the company:
Xi’an Typical Industry Co., Ltd. (hereinafter referred to as Standard Shares), formerly known as Shanghai Huigong Sewing Machine Factory, was founded in 1946.
It was renamed Shaanxi Sewing Machine Factory after it was completely moved to Shaanxi in 1968.
China Typical Sewing Machine Group Co., Ltd. was established in 1989, Xi’an Typical Industry Co., Ltd. was established in 1999, and was listed on the Shanghai Stock Exchange in 2000.
As an enterprise with a long history in China’s sewing equipment industry, in the development path of the industry from scratch, from small to large, the company guides the technological progress of the industry at each stage.
In the era of speed increase of industrial sewing machines, the era of electromechanical integration, the era of intelligence and the emerging information age, the company has created public value and played an important role.
In this process, the company has pioneered the industry division and joint development, united a group of partners, and promoted the development model of industry resource integration, complementary advantages, and win-win cooperation.
The company operates three brands of “Standard”, “Witten” and “Hailing”, forming a brand structure with clear positioning and complementary advantages.
The company is located at No. 335, Taibai South Road, Xi’an.
In Xi’an, Suzhou, Shanghai and Kaiserslautern, Germany, an industrial layout featuring product segmentation, complete layout, convenient logistics and sensitive manufacturing has been formed.
Six legal entities under the company: Witten Europe, located in Kaiserslautern, Germany, is engaged in cutting-edge technology development of sewing equipment and European and American market operation.
The Typical Yuanping Company, located in Suzhou, Jiangsu Province, is mainly engaged in the luggage, shoes and hats industries.
It is a base enterprise for sewing machines in the thick material industry in China.
Typical Hailing, located in Songjiang, Shanghai, is mainly engaged in apparel, furniture, automotive interior and other industries.
The three subsidiaries, Typical International Trade, Standard Supply Chain and Typical Precision, located in Xi’an, are respectively engaged in international trade, wholesale and retail of industrial chain materials, precision machining and international trade.
The company has always adhered to the market value of “users are always right”, with the market concept of “only finding products for customers, not finding customers for products”, and through the integration of resources, it has built a “1+7” business model centered on system solutions in the environment and clothing field to provide terminal customers with seven value-added services, namely, equipment, engineering, service, operation, supply chain, intelligence, and finance.
The “044” management model is the basic path for the company to achieve strategic transformation.
“0” means zero horse racing. Its essence is marketization, survival of the fittest, and the password of the company’s sustainable development.
“4” refers to the unified management of personnel, finance, procurement and sales, which is the basis for implementing the strategy.
“4” refers to the intersection and integration in line with Chinese laws and regulations, the supervision and management of state-owned assets, the management of local laws and regulations, and the requirements of the Party.
The “044” management and control pattern forms a development community and a community of shared future for enterprise development and employee growth, creating a disciplined team, a team armed with standard culture, a team with self-criticism methods, a team serving users wholeheartedly, a team with a style of unity and coordination, and forming the company’s core capabilities.
Today, with the diversified interweaving of general needs and individual needs, the company continuously meets user needs and delivers new value through effective market development and global resource allocation.
About the company:
The development of Feiyue Group can be traced back to May 1981, when Qiu Jibao, the founder of the company, started his career as a self-employed business and began to set foot in the machinery manufacturing industry.
In the tide of reform and opening up, Feiyue Group, after more than 30 years of development, has grown into a large export-oriented enterprise group with tens of thousands of employees, involving equipment manufacturing, renewable resources and other industries, integrating scientific research, production, import and export trade.
Adhering to the new industrialization path, the Group earnestly promoted the innovation strategy, owned the enterprise technology center and post doctoral research workstation, established strategic cooperation with the Institute of Computing of the Chinese Academy of Sciences, launched a series of automatic, intelligent, electromechanical integrated products with independent core technologies, and formed the production capacity of complete sets of equipment.
The Group has passed 1S09001 Quality Management System, 1S014001 Environmental Management System and GBT28001 Occupational Health and Safety Management System, and has obtained international certifications such as CE, TUV, GS and Uer.
A series of products with independent intellectual property rights have been exported to more than 150 countries and regions, such as Europe and the United States, and have established the FEIYUE and YAMATA brands at home and abroad.
The Group has always insisted on the introduction, training, use, incentive, guarantee and service of talents.
At present, technical talents account for 31% of the total.
With this “yeast effect”, the Group has promoted the upgrading of products and constantly enhanced its market competitiveness.
The Group has built an enterprise culture with Party building as its core, actively participated in social public welfare activities, and guided its employees to share the same goal, value, struggle together and unite with the enterprise.
Through multiple measures, it has launched its own brand of “Leap” at home and abroad and won the praise of the market.
At the beginning of 2009, the Group successfully responded to the severe impact of multiple factors such as the international financial crisis, achieved transformation and upgrading, and achieved major breakthroughs and achievements in high-end manufacturing and renewable resources.
Among them, the scale of the “Leap Double Star” intelligent clothing hanging system has ranked first in the world, and the domestic market share has reached 60%.
The internationally advanced and domestically leading computerized flat knitting machine developed by “Feiyue Weite” meets the needs of the knitting enterprises for upgrading their equipment. It is favored by the market and operates well.
The new special energy-saving and environmental protection pipelines produced by “Feiyue Pipe Industry” are widely used in nuclear power, metallurgy, mining, petrochemical, urban sewage and drainage and other fields.
The “three million ton bases” (one million ton metal recycling, one million ton household appliance recycling, one million ton scrap recycling) implemented in the field of renewable resources were officially put into operation, successfully realizing transformation and upgrading.
The leapfrog industrial chain has become longer, the industry has become wider and the industrial level has become higher, laying a solid foundation for building a century old enterprise and world brand.
About the company:
Zhejiang Zoje Sewing Technology Co., Ltd. was founded in 1994 with a registered capital of 688 million yuan, a total asset of 1 billion yuan, and an annual output of 800000 sewing machines.
Focusing on technology guidance and industrial innovation, the company has advanced automation equipment for casting, casing processing, painting and assembly, and has established a provincial research institute.
Internationalized equipment and advanced technology are condensed into good quality, forming unique industrial cluster advantages.
The company’s products have complete categories and excellent quality. They have a high brand awareness and reputation in the international market and are favored by users at home and abroad.
ZOJE is committed to building a world-class smart sewing brand, providing customers around the world with higher value smart sewing solutions, and making the world fall in love with ZOJE’s smart sewing.
About the company:
Zhejiang Meiji Sewing Machine Co., Ltd. (hereinafter referred to as Meiji Company), founded in 1995 and located in Xinhe Town, Wenling City, Zhejiang Province, is a first-class backbone enterprise in the sewing equipment industry that integrates product development, manufacturing, sales and service.
At present, Meiji Company has more than 1500 employees, with a building area of 150000 square meters.
The company has more than 800 sets of advanced CNC equipment and testing instruments at home and abroad, and has the ability to produce 700,000 sewing equipment annually.
For more than 20 years, the company has always insisted on focusing on industrial sewing machines.
At present, its products cover flat sewing series, overlock sewing series, flat sewing series, special machine series, electric control motor series and automatic sewing unit series.
The products are exported to more than 100 countries and regions at home and abroad.
Meiji always adheres to the international thinking, and is in line with the international first-class in terms of brand operation, talent introduction, and management upgrading.
Meiji’s brand has spread all over the world, and a large number of industrial talents have gathered in Meiji, effectively boosting the company’s modern management level.
Face the future with confidence.
Meiji will focus on the main business of the sewing machine industry, adhere to the policy of steady development, take user thinking and market demand as the guidance, focus on improving quality and efficiency, and take scientific and technological innovation as the guidance.
Meiji has officially launched the strategic plan, increased the input of resource elements, invested 250 million yuan in the second phase of the modern intelligent factory, and is determined to become a leading brand of global sewing equipment, rebuild the new Meiji, and strive to build a leading enterprise of sewing equipment.
MAQI is passionate about the beautiful machine and the beautiful world.
The beautiful machine is striding forward on the journey of becoming a powerful country in China’s sewing machinery industry.
Meiji is willing to contribute to the social and economic development, and will work with you to create a brilliant career.
About the company:
With the compound experience business mode of “artistic sewing and leisure sewing”, the company develops self-made household products, provides customers with creative products, gathers traditional manual resources, and takes the inheritance of Taiwan’s handicrafts as its mission.
Set up JANOME sewing machine counters in various department stores, and promote the artistry and leisure of sewing in combination with domestic traditional handicraft groups, aborigines, artists and educational institutions, and expand the development of products to carpentry, grass and aboriginal knitting.
Taking the inheritance of Taiwan’s sewing culture as the company’s mission, and combining the cultural classrooms of major educational institutions and department stores, promote the leisure of tailors.
In combination with community universities, aboriginal communities, and provincial high school craft and home economics classes, domestic and foreign life artists are invited from time to time to provide tailoring technology teaching and work display.
In order to rejuvenate sewing, a children’s machine sewing patchwork class was set up, which reversed the one-way consumption of customers only on sewing products and turned to a creative interactive consumption model of self-help.
Change the rational consumption of product demand to the management method of sewing culture and leisure, and transform into the creative management core of emotional consumption and life experience.
The upstream sewing machine suppliers, midstream sewing cloth wholesalers, downstream sewing appliance and material retailers integrating the sewing industry, as well as the cross industry integration of manual DIY and life art talent classes, will undoubtedly reveal the creative life.
More extensive integration with cultural groups (such as World Vision, Textile Development Association) and community universities.
The added value of the operation mode lies in the shaping of the overall enterprise brand, emphasizing the promotion of leisure sewing through sewing culture, and extending the practical tailors into artistic and decorative tailors to expand the added value of tailors through creative DIY.
In recent years, in order to promote sewing education to areas outside Taipei County and City, to improve the taste and quality of life, pay attention to the concept of family life, DIY life, and increase leisure and entertainment.
In response to the trend of trade liberalization in the wto world, the era of meager profits is coming.